Music Week - Talent Index, 23rd December 1995
UK Acts Impact The World Market
Extract from a feature on the UK's leading pop acts
The debut Eternal album Always & Forever did a great deal to establish the act across the world, achieving gold or platinum status in many markets. Six singles were taken from the album and resulted in Top 20 hits in Japan, Greece, Thailand, Canada, France, Holland, Malaysia, Hong Kong, New Zealand, the US, Singapore, Indonesia, the Philippines, Ireland, Israel and Norway.
The campaign was helped by a tour through Europe as special guests of Take That, playing to 0.25m people, followed by dates in the Far East.
The latest album Power Of A Woman was released this year and went straight into many European Top 20 charts. The US and Canada have delayed release until early 1996 so Eternal can spend more time there promoting the record.
The title track has proved to be the perfect launch pad for the album. It has only just been released in most territories but has already charted in Europe, Hong Kong, South Africa, Thailand and Indonesia. Radio in Japan is also picking up the track for heavy rotation.
EMI is also trying out a promo of the possible next single I Am Blessed in many territories and is convinced it looks set to become another pan-European hit.
But in Japan, the next single will be Who Are You because it is being used in a massive TV advertising campaign by Toyota.
Eternal start a UK and European tour in February followed by dates in Japan in March, then South East Asia and Australia.